.Manly Bands is actually a direct-to-consumer homeowner of men's bands. The provider introduced in 2016 after John Ruggiero, the founder along with his other half Michelle, could not discover a suited wedding event band.This is actually Ruggiero's second appeal on the podcast. In April 2021, our team reviewed the business's beginning, special band components, and also extra. Since then, Manly Bands has actually acquired its manufacturer. The making of bands from, state, Jack Daniel's bourbon barrels or even Fender guitar cords makes compelling video, claims Ruggiero, excellent for narration on social media sites and also in other places.The whole audio of our talk is embedded below. The transcript is actually modified for length and also clearness.Eric Bandholz: Provide our team a run-through of what you do.John Ruggiero: My partner, Michelle, as well as I started an on the web ring company knowned as Manly Bands in 2016 to fix an issue of wedding event bands for men. Our team were only wed. I possess sizable fingers as well as couldn't locate a band that I ased if that was certainly not overpriced. My possibilities were ordering coming from a magazine or having something custom-built.I found yourself buying coming from an internet site. The band showed up in a level mailer, without any box or even customer care. It was actually a dreadful adventure through today's ecommerce specifications.Our experts got wed, relocated to Fla, and needed to have a project. Our team informed our own selves, "Our experts're both business people. Why do not our company create our very own business?" Our experts covered the types of concerns our experts 'd observed as well as exactly how to address them. My ring adventure showed up, and our experts opted to try to handle it for various other men.Our target when we began was actually to pay out rental fee. Our company presumed making a pair thousand bucks a month coming from this will be actually awesome. Our team considered it a lifestyle business, not high-growth. It was simply Michelle as well as me in our garage developing rings as well as delivering all of them bent on clients. Our experts had actually appealed something. Our notification reverberated with customers.Michelle and also I make an exceptional group. I think of tips, as well as she is actually the implementer. A lot of our success goes to her imaginative thoughts. She titles the bands and builds personas. She links the rings to customers. Defining a band exclusively as "eight-millimeter dark" failed to suffice.Our team designed bands from one-of-a-kind products, such as Port Daniel's gun barrels or even unique steels. Business removed. Ever since, we've expanded greatly. Our experts currently have more than 55 people in the Manly Bands household. About one-half of those are actually band artisans who do work in our just recently obtained production outlet in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: About a year and also a half back. Our company had been their customer for many years, so we understood them well. The majority of their company was actually retail, which didn't enthusiasm us-- mosting likely to mom-and-pop jewelers. They maintained their retail consumers as well as brand. We obtained a number of their properties and carried over employees.Inducing a manufacturing team has actually been one of the most ideal traits our company have actually performed. It is actually been actually amazing to head out certainly there and enjoy them bring in rings out of Fender guitar cords or even metallic coming from an M1 Abrams container.Bandholz: Exactly how carries out in-house manufacturing impact advertising?Ruggiero: It's been actually massive. Taking a video camera to the other side of the workplace as well as recording the crew using lathes to cut the metal poles or bourbon gun barrels into rings creates amazing video. Our experts possess our electronic camera workers on the market at all times. Our team make use of that footage on our social media and in our advertisements and newsletters. We make an effort to promote that since a lot of business in the guys's ring space do not make. They fall ship or order coming from foreign and then ship it out. But our experts wish it to last a life time and be actually one thing folks can take honor in.Our experts have actually possessed a lot of excellence with our military culture selection, where our team resource special military products. Our team possess the M1 Garand rifle stock, the hardwood part, coming from War of the nations I. Watching our crew placed that in the lathe and cut an item out for a ring is remarkable.Our advertising and marketing for those bands discuss the background, the soldiers, where the item was actually used, and traits like that. My better half as well as I researched filmmaking in college. Our company use our skills to educate and also tell a story. For example, I just recently got an email coming from a customer that discussed that his grand daddy made use of to steer M1 storage tanks. The client talented some of those rings to his grandpa, as well as they possessed quite a psychological swap. It's nice to help clients connect with their past and make one thing relevant.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. Our experts have pictures on Instagram, as well. I perform Twitter and also LinkedIn.